Multiplex: Film and Service Profit Chain

Executive summary 1. Introduction 2. Industry analysis 1. Indian entertainment industry 2. Indian pick out industry 3. Growth drivers 4. Key players 3. Services marketing purposes as applied in multiplex 1. 7 Ps of swear outs marketing 2. Service attain chain 3. Service blueprinting 4. Managing demand and supply 5. Yield management 6. Managing waiting process 7. Complaint management and service recovery 8. Customer feedback . Research incubate 5. Conclusion Abstract The magical word in cinemas today is multiplex. It caters to the busy, fast moving and variety-loving consumer who wants more than just one film under a exclusive roof. Multiplexes have become just a rage that most of the old cine complexes are converting to multiplexes. Cinema cannot be an independent identity. It stands with the food and entertainment counters.In the concept of multiplexes full entertainment is the magnet that attracts people inside This theme examines various Services marketing concepts, such a s 7 Ps of services marketing- service Product, Price, Place, Promotion, People, Process, and Physical evidence service Blueprinting service Profit Chain Managing Demand and Supply Yield Management Queue Management Customer Feedback and service Recovery. This paper also throws some light on Industry analysis.Tectonic change in Indian Entertainment Industry and Indian Film Industry, and Growth drivers responsible for(p) for the expected increase in the number of multiplex cinemas such as Favorable demographic changes, An increase in disposable income in the hands of ever-expanding Indian middle class, Organized retail boom, Entertainment tax benefits for multiplex cinemas, India is one of the fastest growing economies in the world, High quality of creative and technical talents pool, Indian consumers willing to spent more on Entertainment, and Increase in the number of high-grade Hindi films, etc are considered.The paper also lists key players in the industry such as PVR Limited, IN OX, FUN Cinemas, FAME Cinemas, and Cinemax. A descriptive research has been conducted, using questionnaire method, with a view to understand client profile, customer expectation, customer satisfaction, customer loyalty, usage frequency, customer behavior, and to get other important insights with respect to a multiplex. A number of charts and tables are prepared to bring out the main characteristics of the self-possessed data.