Global supply chain analysis of P&G in the UK Essay

Global supply chain analysis of P&G in the UK - Essay Example This has been one of the fundamental mantras behind the company’s endeavour to implement the model ‘consumer is boss.’ The most circulated brand manufactured by P&G includes Pampers, Gillette, Tide, Ariel, Pantene and Head and Shoulders (P&G, 2011a). P&G has enjoyed a considerable amount of success through its extensive reach all over the world. However, the one country that stands ahead in this race is the United Kingdom. P&G’s business expansion in the UK has proven to be one of the most profitable decisions made by the management. The company has successfully established a strong supply chain network in this part of the world which has made raw materials delivery, distribution and processing very convenient for the company (Fawcett, Jones and Fawcett, 2012). The effective supply chain management strategies employed by the management has made it possible for them to reach out to the customers easily. It is with regards to this fact that the researcher has attempted to conduct a thorough analysis of the supply chain network of P&G in the UK. The study will also include an in-depth explanation of the company’s endeavours to establish a green supply chain process that is aimed towards improving environmental conditi ons. P&G, UK’s supply chain has always been a very integral part of their business. The management responsible for handling operations in the UK always believes in keeping its supply chain networks absolutely shopper centric just like every other part of their business. Serving the needs of the customers has always been amongst the top priorities of the management and they have always emphasized on establishing end to end collaboration with their retail partners in order to achieve this objective (P&G, 2011a). P&G UK has been largely successful in transforming its supply chain network through the application of agent based model. Following the transformation